RANGE: 'Fragrance Collections'
OBJECTIVES: Develop a high profile range of beautiful 'must keep' 2013 Christmas gift tins.
RESULTS ACHIEVED: Sales exceeded expectations with a 23% increase in overall sales. This is even more impressive when we were able to reduce packaging costs for the client by 5%. Honoured for multiple packaging awards.
Penhaligon's were keen to develop a unique, stand-out range of tins for their Christmas collection and invited Tinplate to partner with design agency JKR, to develop the gift line.
The range consisted of a miniature fragrance tin for 'him' and 'her', a gift set tin with a choice of five different designs holding a selection of products; and finally a stunning and technically challenging 'musical box' (see next case study).
Working closely with JKR, Tinplate produced several sets of proof printed sheets achieving a stunning effect with metallic colours and varnishes. During production we ensured that the intricate embossing detail lined-up perfectly with the print effects on the lid and body.
A premium card insert was created to hold each item securely in place. As the tins were round with an inward curl it wasn't possible to develop an inner card that wouldn't rattle and move unless glued; so we developed a range of premium flock coated foam inserts with recesses holding each gift item securely.
This offered a fabulous presentation platform to showcase each item.
Each item was individually boxed to ensure safe transit through fulfilment and into store.
The Christmas sales of this range of tins exceeded expectations. The smaller fragrance collection tins have proved so popular, they are now being run as a permanent gift line within the range.
To date, this collection has received a total of four packaging design awards:
* Gold Packaging Award at the 2015 DBA Awards
* The 2014 Dieline Awards : 1st place in the Health and Beauty category
* Design Week Awards 2014 : Winner for the Packaging Design category
* Silver Pentaward 2014 (Luxury)
‘A captivating design that goes far beyond the role of simply packaging the product. An enchanting piece of brand theatre in its own right, which will be kept and treasured for years to come.’