Client: Tilda Rice
Range: 2kg rice pack
Objectives: Raise awareness of the 2kg rice packs and grow sales.
Results achieved: Due to the success of this UK promotion, the campaign progressed to the Middle East and India.
Tilda were looking to increase the sale of 2kg packs of rice and approached Tinplate to explore the possibility that tin packaging could help support this aim. A promotional rice tin was then conceived.
It quickly became clear that Tinplate had to deliver a strong sturdy tin, able to take the weight of the rice, and withstand the entire journey from filling, transit, bulk storage and supermarket handling. Tinplate suggested modifications to the tin such as a step in the lid and a bead around the top of the body for additional strength.
Each tin offers a side 'window', allowing consumers to view how much rice they have, plus an indication of serving portions.
With printing, it was crucial Tinplate closely matched the existing printed foil pack. Flat metal sheets were proof printed, using numerous print techniques, as we worked hard to achieve the closest match possible. The final near perfect match delighted Tilda.
The tins sailed through transit trials and the bulk order was produced perfectly, with the exact print match requirements closely monitored by our own Tinplate Products QC team on site.
The final UK promotion was hugely successful, with sales exceeding all expectations and the promotion was then mirrored within the Middle East and India.