Oil Can Grooming beard oil
Our very own McLaren, Jaguar and Porsche tin car pencil cases
Fortnum and Mason Tea Infusions
Tate and Lyle’s “Trick or treacle”
We are pleased to announce the launch of a new Premium Candle Tin into our stock range:
Manufactured in England, this new tin has a beautiful one piece body that it extruded from a single piece of aluminium and therefore perfect for hot fill of candle wax.
These cans give real shelf presence with their shiny, polished sidewalls that give an aire of sophistication.
In house lid embossing and labelling options are available to personalise the tins and stock is now available. MOQ from just 100 tins.
If you would like to consider this new premium tin for your product range, please call us on 01666 841600 to discuss samples, prices and availability.
We recently came back from exhibiting at Birmingham Packaging Innovations. These types of industry events are always a pleasure to attend; we came away feeling inspired after all the packaging conversations and the new design briefs clients shared with us. This year we were also excited to launch a new aluminium premium candle container into our stock range (which generated quite a buzz)!
Packaging Innovations (organised by EasyFairs) is a packaging industry event that combines an exhibition with industry talks and networking. The emphasis is on sharing innovative packaging ideas, as well as exploring sustainable packaging solutions to make sure the industry is headed in the right direction. Hosted in early March in Birmingham's NEC, the place was full of packaging traders and delegates.
At Packaging Innovations, clients can be fully immersed in the world of packaging; for them, it's the perfect environment to start thinking about how to launch a new product line, or improve customer engagement levels.
This year at Packaging Innovations we launched our premium aluminium candle container (photographed above). With order quantities as low as 100pcs, we have added this to our range of ‘off the shelf’ packaging solutions. It was great to get so much positive feedback from visitors about this new stock line. We're glad to see that the candle industry in the UK is doing well, with many lovely organic and premium wax candles entering the market right now.
We spoke to many clients who were currently working on their 2017/18 packaging plans and were keen to share their ideas and plans with us. We love helping brands with their packaging development ideas; it's always exciting to collaborate on new ideas.
Tinplate are always keen to bring new innovative and inspiring techniques to market. This year is no different and we were proud to talk about an exciting new print technique that will add a new dimension to any brand’s packaging. Be sure to follow us on the links below to keep up-to-speed on development of this exciting news:
It was brilliant to discuss packaging ideas and trends at the event, as well as share ideas and predictions on what is next in packaging. We always love meeting new (and old) faces, so if you haven't considered tin yet, or need some new product packaging ideas; call us now on 01666 841 600 to discuss what we can do together for your packaging in 2017/18!
To celebrate Crufts, we’re having a closer look at the UK pet industry and its ever-changing packaging needs. In recent years the UK’s pet industry has gone from strength to strength – big global players have been joined by a plethora of local brands. People are capitalising on Britain’s love for pets – a love that compels consumers to spend over £4.6bn on pet products annually. The vast majority of that consumer spend goes on pet food and edible treats – modern pet owners invest time and money into pet nutrition. With so much potential market share at stake, premium pet brands and pet food producers need to stand out with their packaging. Practical packaging solutions meet whimsical shapes and colours in the pet food industry – here’s how your business can use packaging to delight and entice discerning pet owners.
In a recent industry round-up commentator Stefan Hartung perfectly summed up the pet food industry’s packaging needs: “Old norms are getting thrown out of the window and break-through packaging stories are being told.”
The pet food industry is booming, and with it so is its packaging. Product packaging is keeping up with the ever-growing pet product catalogue and as pet sales are shifting online; brands want packaging that creates a connection when opened at home, as well as packaging that has high retail shelf-impact.
The humanisation of pets has led to the emergence of distinct consumer groups within the pet industry – from owners who humanise their pets, to those who resist humanisation. It’s important that any packaging you put out speaks directly to the right target market, using appropriate messaging. Pet brands can differentiate by appealing to different niche markets like the urban dog lover, or the pedigree dog owner with classic tastes.
Tin packaging is a great option for pet brands because of its premium, luxury connotations. At the same time, it’s also versatile and portable and helps keep treats fresh for a long time. Tins can be easily customised and personalised to suit any specific breed, and you can launch different product lines with matching packaging.
Though big grocers still dominate the pet care market, there is an increased consumer-led desire for local brands and independents. Smaller brands can invest in a totally different type of product marketing, working closely with retailers and early adopters to spread product knowledge via word of mouth.
Part of that conversation is packaging – packaging that stands out amongst the more established brands by being unique. Clever branding can take a small dog or cat treat manufacturer right to the top when it comes to consumer choice, as long as you focus on developing a coherent brand story and strategy.
Social media sharing has also impacted packaging trends; now products have to look good at home and when in use. Pets are big online, and many premium pet brands work with online influencers to help spread the word.
Small tins like the one we created for ‘The Dog House Random Rewards’ product are perfect for taking on walks, or keeping close by in the home or office. The tins’ premium colours and muted branding are a perfect example of how animal themed packaging can be subtle and aesthetically pleasing, as well as practical!
A recent Mintel found that a fifth of UK cat or dog owners would cut back on spending on their own food before cutting back spending on food for their pet – indicating that the diets of our pets are equally as, if not more, important than our own. This goes to show what a special bond we form with our pets, nurturing and caring for them as members of our family.
Great pet packaging is about strengthening the bond between pet and owner. Being there on special occasions like pet birthdays, Christmases, and weddings with your branded treats (and tins) will help you create lasting product memories. (People are increasingly likely to celebrate pet birthday and milestones at home, or offer a present to the family pet at Christmas).
You may want to develop product lines for special events and celebrations with bespoke packaging. Seasonal tins can help you capitalise on key gifting events, and tin is a great way to increase the value of a product as a giveaway.
Sustainability, provenance and pet health benefits are important to consumers. The pet food industry is driven by a desire to make ethical choices, as well as a growing awareness of pet health. The development of pet probiotics and supplements means that owners can choose treats that put pet health first.
Consumers want to be reassured on product quality – quality is something that can be effectively communicated in packaging. Packaging for pet food needs to take into account hygiene, longevity, portion control, and practicality; as well as aesthetics.
Image credit: Billy and Margot
This lovely packaging from British pet brand Billy and Margot shows how diecutting and whimsical shapes can help consumers get a sneak peak of products; building trust and brand consideration in a way that’s both fun and practical.
Image credit: Lily’s Kitchen
Premium pet treats from Lily’s Kitchen offer nutrition and sustenance, with packaging that echoes recent health trends from the food industry.
So how can your product stand out on that crowded pet treat aisle?
● Be memorable and offer a packaging experience people won’t forget in a hurry
● Speak to your target audience with your messaging
● Tell a story about where you’re from and put your brand story at the forefront
● Make your product value intrinsic to your packaging choices.
Need to find out more about what we can do for your pet food brand? Call us now on 01666 841 600 to discuss your pet food packaging ideas.
Good packaging is often surprising; it stops us in our tracks. Innovative packaging certainly helps brands make a lasting impression on demanding consumers. We love to keep up with the latest packaging and consumer trends; it’s important to stay current. In recent years, packaging design has increasingly emphasised packaging as a theatrical event, part of an overall customer experience. Putting customer experience at the centre of packaging design has led to some exciting trends like die cutting and storytelling – something we expect to see more of in 2017. Let’s have a look at how great packaging can help you tell a good brand story.
Image credit: Beehive
Traditional packaging tends to hide its contents, but in 2017 modern packaging designers are experimenting with die cutting to show products in a new light.
Die cutting is a technique where strategic parts of the packaging are cut away and filled with see-through plastic or a window, allowing the product to peek through. This technique can be used across a range of different packaging materials, from cardboard to tin. Cutaways can be soft or geometric, inviting touch or creating awe.
Die cutting creates a dual effect, and allows consumers to see a product more clearly. Die cutting is a way to engage and delight customers by giving them something out of the ordinary. By taking a little bit of packaging away, you are getting much more in return.
How can die cutting help change the nature of your packaging?
It’s all about standing out on the shelf. Whether it’s functional, encouraging tactile interaction, mimicking a brand’s logo, or forming identifiable or humorous shapes; creating a window in your packaging can show the product off in a meaningful or clever way. Window packaging makes a buyer stop and take notice.
In tin packaging, a window in a tin can be a practical solution that allows customers to keep track of how much product they’ve used; or it can be a flight of fancy that tells a good story. Window tins also help you build trust by showing off the final product, often in titillating and exciting ways.
Integrating windows into tins isn’t the only thing you can do to wow with your packaging – multimedia tins that integrate light and sound can take your brand packaging to the next level.
Image credit: Just.au
So what sorts of stories does packaging tell?
Some stories can be about changing the way we see things. The window boxes featured above are part of a WWF initiative raising awareness about natural alternatives to common chemicals and synthetics. Here the packaging windows are subversive – the text and the product we see underneath surprise. Packaging can help create a sense of conflict and duality – a sense of drama.
Image credit: Fazer
You can use cutaways and windows in tins to create moments of surprise; or you can use them to be whimsical and funny instead. The bread packaging featured above makes an everyday product exciting and different again. Want to have an impact with your packaging? Think about all the different shapes and forms that work with your product, and how you could use them to amuse and engage.
Fun packaging is often sadly transient; that’s why tins are such a great packaging material – they have a long-lasting impact and legacy. By integrating die cutting and storytelling into your tins, you can create an exceptional brand experience that lasts long after the sale.
Use your packaging as a very real way of connecting with your customers. When thinking about your packaging for 2017/18, think about these two things:
● What stories do you want to tell?
● How can packaging improve customer experience?
Want to find out more?
Contact us to discuss how we can help your packaging stand out!
Read more online about innovative packaging trends: