Range: Rub spices
Objectives: Produce a set of high impact spice tins, to help increase brand awareness and deliver growth.
Results achieved: Listings extended into new retailers.
Tinplate initially met Spicentice at a food exhibition and discovered that this family run traditional spice maker required some new product packaging concepts for their spice rub range.
The objectives were clear; it was crucial that the new-look packaging would enhance the companies' already striking brand - offering real stand out on shelf. With the UK's continued interest in more authentic but convenient home cooking, the tins were also required to support growth across the UK.
Tinplate considered the brief carefully, before presenting Spicentice with a range of tin packaging designs, of varying complexity and price points, ensuring our client had a very clear idea of what could be achieved using tin.
After some deliberation, a final decision was made to develop a high-end, high impact spice rub tin, with striking on-pack print that complimented the range and ensured the brand engaged with a wider demographic.
The results for Spicentice were great. The first tins were delivered and flew out, with continuous orders over the next few years.