CLIENT: Liz Earle
RANGE: Cleanse & Polish
OBJECTIVES: Celebrate the range's 15th anniversary, with a Limited Edition tin for loyalty customers
RESULTS ACHIEVED: Fabulously designed unique looking tin, replicating the bottle style and delighting users
TESTIMONIAL: "We would like to thank everyone at Tinplate Products for their excellent service and support in delivering our Limited Edition Cleanse & Polish cannister. Their knowledge and attention to detail during the development and manufacture ensured a high quality pack that our customers are delighted with". Ian Curtis - Packaging Manager.
Tinplate has worked closely with Liz Earle on a number of projects over time. Our first was this anniversary tin for their Cleanse & Polish hot cloth cleanser, celebrating 15 years of this award winning beauty product. The brief was to produce something really special as a thank you to Liz Earle's loyal customer base.
After careful review of the product, Tinplate designed a tin that replicated the bottle in style and look. When the tin lid is removed, the bottle and muslin cloth stand proud for easy removal and ultimate visual appeal.
We replicated the silver band around the bottle, to flow around the edge of the tin lid. We worked hard to achieve the brilliant contrast of bright gloss silver band, against the more subtle matt silver of the main tin, arranging print trials with different varnishes and shades of silver, to ensure that we gained the best possible contrast of colour.
With beautifully intricate emboss details on the lid and body, the Limited Edition tin sold above expectations and a fast follow-on order requested to ensure sales demands could be met.