CLIENT: Whittard of Chelsea
RANGE: Rebrand of packaging range
OBJECTIVES: To produce 3 new shaped caddy's with a new rebrand design
RESULTS ACHIEVED: Winners of the 'Packaging Re-Brand' Award at the UK Packaging Awards 2011.
TESTIMONIAL: "Thank you all so much for the ongoing support that you give to Whittard, at every stage of the tin process. We were absolutely delighted to win the coveted Packaging Re-Brand Award at the UK Packaging Awards in 2011, and recognise the part Tinplate played in helping the team achieve this great accolade". Managing Director - Whittard.
When Whittard of Chelsea rebranded their Tea Tin range in 2010, Tinplate were incredibly proud to be asked to produce a range of 3 different size tea caddy tins, each with a distinct print design.
With over 30 years' experience working with tin and tin printing, we worked closely with Whittard's branding and packaging design agency LRW Design and their own in-house designers, offering invaluable advice on acheiving the best possible design effects for each caddy.
Trialling several print techniques, we produced a number of sets of proof prints, evaluating which design would deliver the best possible visual effect for each product.
The Whittard's re-brand was a huge success, delivering a fresh new feel, dramatically enhancing the look of their stores, offering customers a superb in-store visual experience.
Tinplate continues to work closely with the team, developing an ongoing range of tins for their product ranges, phasing in deliveries as required, often on a monthly basis (using our UK factory to store, sort and order pick as required).
What makes this continuing partnership such an enduring success, is the close working relationship we've developed with the entire Whittard supply chain; the designers, tea/coffee fillers and contract packers. This ensures the smoothest flow and optimum efficiency is always achieved.